"Honoring Late Chairmen Lee Byung-chul and Chung Ju-yung through Webtoons"… KCCI Launches 'Comic CEO Series' Service
Highlighting the Success Story of a First-Generation Founder
[Asia Economy Reporter Dongwoo Lee] The stories of prominent figures who have driven South Korea's economic development are being reborn as webtoons.
The Korea Chamber of Commerce and Industry (KCCI) announced on the 17th that it will newly present the previously published "Cartoon CEO Series" in webtoon format for easier and more convenient access. The webtoons are available to anyone on the KCCI website.
The "Cartoon CEO Series" provided through this webtoon covers the life stories of 10 representative Korean entrepreneurs, including the late Lee Byung-chul, chairman of Samsung and a giant in the business world; the late Chung Ju-yung, chairman of Hyundai and a legend of the Korean economy; and the late Koo In-hoi, chairman of LG Group and a pioneer in the electronics and chemical industries.
It vividly depicts the founding and success processes of these companies amid the turbulent modern history, from the Japanese colonial era to the Korean War. It includes the founders' childhoods, lesser-known management anecdotes, and their management philosophies.
The Cartoon CEO Series was produced based on materials provided by the respective companies, data collected by KCCI, and consultations with contemporaneous businesspeople. It was published sequentially over three years starting in 2008.
The webtoon service will begin today with the stories of the late Chairman Lee Byung-chul, late Chairman Chung Ju-yung, late Chairman Koo In-hoi, and late Chairman Park Doo-byung, releasing two episodes weekly. Stories of other founders will be updated sequentially thereafter.
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A KCCI official stated, "Going forward, KCCI will continue to produce webtoons about the life stories of major CEOs, including those of domestic innovative companies, to enhance social awareness of businesspeople."
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