Hana Tour, Organizational Restructuring to Prepare for the Post-Corona Era

[Asia Economy Reporter Kim Heung-soon] Hana Tour announced on the 16th that it has carried out an organizational restructuring and personnel changes to grow into a global travel company.

Through this organizational restructuring, Hana Tour established a new Supply (MD) Headquarters to strengthen the supply competitiveness of its platform business. The Product Planning (MD) Headquarters plans diverse and differentiated customer-centric products, while the Online Sales (MD) Headquarters aims to enhance inflow to dot-com and mobile by planning new services to compete with global online travel agencies (OTAs) and improving user interface and experience (UI/UX).

The Agency Sales Headquarters seeks mutual growth with agencies and focuses on expanding business-to-business (B2B) sales. Marketing functions, which were previously dispersed across regional headquarters, have been integrated into the Marketing Headquarters.

Hana Tour explained that this organizational restructuring is "to prepare for the post-COVID era and to grow into a global travel company in line with changes in travelers' consumption patterns and industrial structures such as aviation."

This content was produced with the assistance of AI translation services.