[Post-Corona Strategy] Launch of 'Live Commerce' Panel Tailored for Untact Consumption

Hyundai Department Store

[Asia Economy Reporter Lim Hye-seon] Hyundai Department Store's Hyundai Outlet has partnered with the mobile V-commerce startup 'Grip' to launch a 'live commerce' channel. This new shopping experience combines the advantages of both online and offline channels to cater to the recently expanded contactless consumption trend.

Hyundai Outlet has officially launched a 'live commerce' service that introduces products in real-time at offline stores and sells them through mobile devices. The 'live commerce' service is broadcast live via the Grip application (app). During the live broadcast, customers and product sellers can communicate in real-time through the chat window. Notably, to provide customers with detailed product explanations, store sales staff and Grip's professional show hosts, called Grippers, introduce the products together. Customers can watch the live video and make purchases in real-time.

Hyundai Outlet plans to broadcast daily from 9 to 10 PM throughout this month, excluding weekends. The broadcasts will feature about 25 brands across various product categories such as women's, men's, sports, jewelry, handbags, and accessories. Based on customer feedback, they plan to increase the number of broadcasts and expand participating brands. Additionally, Hyundai Outlet will hold various promotions to commemorate the launch of the 'live commerce' channel.

This content was produced with the assistance of AI translation services.