Carelabs "BeautySocial Launches Official Service of Male Plastic Surgery Information App 'Groomingjok'"

[Asia Economy Reporter Hyunseok Yoo] CareLabs, a mobile health and beauty care platform specialist, announced on the 15th that its subsidiary BeautySocial has officially launched the male-only plastic surgery and procedure information platform ‘Groomingjok’.

BeautySocial is an O2O (Online to Offline) platform service specialist company incorporated as a subsidiary after CareLabs acquired a 60% stake in July 2018. Its main service operates the multilingual plastic surgery information app 'BeautySocial' for users in English-speaking countries, China, Japan, and Southeast Asia.

The app service ‘Groomingjok’ by BeautySocial, which started its open beta service last April, recorded rapid growth by surpassing 100,000 monthly users within just two months of launch. During the same period, the total number of affiliated institutions nationwide, including plastic surgery clinics, dermatology clinics, dental clinics, hair transplant clinics, and urology clinics, exceeded 100.

The company stated that although demand for male plastic surgery and procedures has rapidly increased recently, the absence of a related information platform led to high user interest during the ‘Groomingjok’ open beta service period.

According to a recent survey by mobile research specialist Open Survey, 6 out of 10 men in Korea responded that they have experience with beauty management and procedures, with over 30% of them being young people in their 20s and 30s.

The ‘Groomingjok’ app service by BeautySocial, which officially launched on the 15th, plans to expand its business area beyond the currently provided plastic surgery and procedure information services to the e-commerce sector, including the introduction of reasonable skincare products in the future.

Hyunyoung Cho, CEO of BeautySocial, said, “Today, more than 30% of all patients at plastic surgery clinics located in Gangnam, Seoul, are male patients, showing that the demand for male plastic surgery and procedures is gradually increasing.” He added, “Groomingjok is putting the utmost effort into attracting affiliated institutions by personally visiting hospitals wishing to join and selecting hospitals where app users can genuinely feel customer satisfaction rather than simple marketing. Our goal is to become an information platform centered on user trust.”

This content was produced with the assistance of AI translation services.