SPC Group's 'Paris Baguette' Enters Canada... Local Corporation Established

First Stores to Open in Toronto and Vancouver in Early Next Year... Signal for Expanding Business in the Americas
Aiming to Become a Beloved Brand in Canada Based on Successful Operations in the US and France

Paris Baguette Lexington Avenue.

[Asia Economy Reporter Lee Seon-ae] SPC Group's bakery brand 'Paris Baguette' announced on the 14th that it is expanding into Canada, aiming to grow its presence in the North American market.

SPC Group recently established a local subsidiary in Canada called 'Paris Baguette Family Canada Licensing, Inc,' and plans to open its first stores in major cities such as Toronto and Vancouver as early as the first half of next year.

Previously, SPC Group presented a blueprint for global business expansion centered on four major hubs: China, the United States, Singapore, and France. This entry into Canada marks the first step into the North American market since Paris Baguette first entered the U.S. in 2005, 16 years ago, and is interpreted as a signal for active regional expansion.

Since entering the U.S., Paris Baguette has expanded its business focusing on the East Coast's New York and the West Coast's Los Angeles (LA), operating 15 stores in Manhattan, the economic center of the U.S., and expanding into key areas such as San Francisco and Boston, with a total of 83 stores nationwide. Paris Baguette has successfully established itself in the market by competing with local and global bakery brands through high-quality products, a wider variety of offerings than local bakeries, as well as appealing interior design and convenience.

Based on the business know-how accumulated through its U.S. operations, Paris Baguette plans to actively expand its franchise business from the early stages of its entry into Canada. The goal is to open more than 100 stores in Canada by 2030.

An SPC Group official stated, “Canada is not only an extension of the U.S. cultural market but also includes regions like Quebec, which can be seen as part of the broader French cultural sphere, making it a strategically important market for Paris Baguette’s global business.” He added, “Leveraging our successful experience operating stores in the U.S. and France, we will strive to establish Paris Baguette as a beloved brand in the Canadian market as well.”

Meanwhile, SPC Group currently operates about 400 Paris Baguette stores across five countries: France, the U.S., China, Singapore, and Vietnam. In March, it completed a production factory in Tianjin, China, and in September, it established a joint venture with a local company in Cambodia.

This content was produced with the assistance of AI translation services.