'Orchestral Performance of SM Entertainment Songs' Seoul Philharmonic Orchestra and SM Entertainment Sign MOU

Kang Eun-kyung, CEO of the Seoul Philharmonic Orchestra (left), and Lee Sung-soo, CEO of SM Entertainment
[Photo by Seoul Philharmonic Orchestra]

[Asia Economy Reporter Park Byung-hee] The Seoul Philharmonic Orchestra (Seoul Philharmonic) announced on the 12th that it has signed a Memorandum of Understanding (MOU) with SM Entertainment (SM) for cross-genre collaboration.

Through mutual cooperation, the two organizations plan to promote the excellence of K-Classic and K-Pop worldwide and lead the development of Korean cultural content by presenting differentiated content that transcends genres. Additionally, as their first project, they will release an orchestral version of popular SM songs rearranged and performed, which will be unveiled through SM's 'STATION' in early July. This marks the first time the Seoul Philharmonic has released a K-Pop instrumental piece.

On the 10th at 5 p.m., Seoul Philharmonic and SM signed the MOU on 'Expansion and Development of Cultural Content through Cross-Genre Collaboration' at the Seoul Philharmonic rehearsal room in Jongno-gu, Seoul. Attendees at the signing ceremony included Kang Eun-kyung, CEO of Seoul Philharmonic, and Lee Sung-soo, CEO of SM.

The Seoul Philharmonic stated, "Through collaboration with SM Entertainment, we aim to contribute to the popularization of classical music and deliver messages of comfort and hope to the world through music. Going forward, both parties will continue to present excellent classical content through ongoing exchanges."

This content was produced with the assistance of AI translation services.