"Save on Communication Costs with Family Plans" KT Launches 'Homeconomy' Campaign

[Asia Economy Reporter Koo Chae-eun] KT is launching the ‘Homeconomy’ campaign for a convenient and reasonable communication lifestyle. Homeconomy is a compound word of Home and Economy. It refers to the economic phenomenon where consumption activities take place at home.

The KT Homeconomy campaign was planned to provide differentiated communication service experiences and benefits for families who use various products such as high-speed internet, IPTV, and mobile communication in combination. As of 2019, 70% of KT’s mobile bundled product customers use combined services including high-speed internet, IPTV, and mobile communication. Additionally, 40% of households have three or more mobile lines combined, meaning four out of ten households.

KT plans to offer various benefits throughout the year for bundled families, starting with ‘View Family Communication Charges at a Glance’ and ‘Family Phone Reuse.’ ‘View Family Communication Charges at a Glance’ is a service that allows users to check family communication charges and various benefits at once and manage them comprehensively through the My KT application. Anyone among the bundled family members can register on behalf of others, and any member can check the family’s communication status, including usage plans, on the integrated page. Moreover, the ‘Customized Benefits Recommendation by Family’ feature enables effective communication usage.

KT is also introducing ‘Family Phone Reuse,’ which allows family members to continue using devices previously used by other family members. This is the industry’s first service designed to provide differentiated benefits to existing customers, breaking the perception that benefits are only for new subscribers. It was planned based on customer big data analysis showing an increasing proportion of teenagers inheriting their parents’ smartphones as family bundled products become more common. The Family Phone Reuse service is expected to help reduce the burden of purchasing smartphones and contribute to the efficient use of resources.

Kang Guk-hyun, Vice President and Head of KT Customer Division, said, “This campaign is part of KT’s customer-driven self-innovation to lead changes in the communication market and provide benefits that customers want by analyzing communication data of bundled customers. Through the Homeconomy campaign, we will provide the services customers want quickly and flexibly.”

This content was produced with the assistance of AI translation services.