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[Asia Economy Reporter Seulgina Cho] "Mom, you’re so annoying." A study has found that when AI children were allowed to watch any videos indiscriminately, they naturally began to use profanity and language that disregards others.


On the 11th, LG Uplus revealed that their recently released public service campaign video titled "What Are Your Children Seeing and Hearing?" highlights the importance of developing proper content viewing habits during early childhood, based on this AI experiment.


LG Uplus, in collaboration with AI company Saltlux, created a conversational 5-year-old AI child for the experiment. After 8 weeks of indiscriminately exposing the AI child to content from general video platforms, the AI child used dismissive language such as "Kindergarten is full of losers, it’s boring," and "Mom, you’re so annoying." When greeted, it responded with "Why are you pretending to know me?" and when told not to use bad words, it raised its voice saying, "Mom, you used bad words too."


On the other hand, the AI child who watched U+ Kids’ Nation, a media platform for children, used creative and appropriate language for children, such as "If you eat Cloud Bread, you can fly," LG Uplus explained.


Professor Kyungil Kim, a cognitive psychologist who advised on the campaign, pointed out, "Children develop language and perception skills through what they see and hear until about 7 to 8 years old. It is crucial that they watch beneficial content appropriate for their age during this period."


The campaign video containing the experiment results was released on LG Uplus’s official YouTube channel. Netizens who watched the video responded with comments such as, "I expected this, but seeing the results with my own eyes is terrifying and makes me reflect," "It helped me understand why indiscriminate content viewing is problematic," and "Children speak what they see and hear. Since they learn more language from people who can communicate interactively, we should reconsider."



Kim Heejin, head of LG Uplus Brand Communication Team, said, "We produced the campaign video to emphasize the impact of content on children’s proper language habits through AI experiments. We will continue to carry out campaigns that benefit society."


This content was produced with the assistance of AI translation services.

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