BGF Retail and Hongcheon-gun Sign Win-Win Cooperation Agreement Using Local Specialty Products

BGF Retail CEO Geonjun Lee (right) and Heo Pilhong, Hongcheon County Governor, are posing for a commemorative photo of their business agreement.

[Asia Economy Reporter Seungjin Lee] BGF Retail, the operator of CU, announced on the 11th that it has signed a business agreement with Hongcheon-gun, Gangwon-do to promote win-win cooperation and has started helping local farms.

Amid growing concerns among farms nationwide due to the suspension of school meals and reduced food ingredient purchases by dining establishments, BGF Retail collaborated with local governments to devise measures to promote the consumption of domestic agricultural specialties based on the convenience store CU.

Under this business agreement, BGF Retail will take on roles such as ▲ developing, selling, and promoting products using excellent agricultural specialties produced in Hongcheon-gun ▲ cooperating on various matters necessary for local festivals hosted by Hongcheon-gun and the promotion of the tourism industry ▲ and securing sales channels for small and medium-sized partner companies within Hongcheon-gun.

With this business agreement, BGF Retail has established itself as a large-scale sales channel for farms in five provinces across Korea, from Jeju-do to Gangwon-do.

Since 2016, BGF Retail has been producing meal products such as lunch boxes and gimbap using 100% Sindongjin rice harvested in Gimje-si, Jeollabuk-do, and uses seaweed cultivated in the clean waters of Wando-gun, Jeollanam-do for gimbap and triangular gimbap.

Last year, in partnership with Boseong-gun, Jeollanam-do, they launched a ready-to-eat meal series using Beolgyo cockles, consuming about 18 tons of fresh cockles in just four months. This year, they introduced a ready-to-eat meal series using Boseong green tea and Boseong pork.

Recently, they signed a business agreement with Goesan-gun, Chungcheongbuk-do, and last month introduced premium bibimbap using Jeju black pork, joining forces with local governments across the country to promote the consumption of domestic agricultural specialties.

BGF Retail CEO Geonjun Lee said, “As a corporate citizen, BGF Retail is actively developing products and conducting events to support local farms struggling due to consumption downturns. We will continue to cooperate with local governments nationwide to introduce excellent agricultural specialties to customers and further contribute to increasing the income of farmers, fishermen, and livestock farmers through contract production with production areas.”

This content was produced with the assistance of AI translation services.