SSG.com, 'Massimo Dutti' Spring·Summer Products Up to 40% Off

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 11th that it will hold a season-off event for Massimo Dutti's 2020 spring and summer products.

Massimo Dutti is a clothing brand under the Inditex Group, offering women's, men's, and children's lines. It was exclusively launched on SSG.com in September 2017. From January to May this year, Massimo Dutti's online sales growth rate on SSG.com reached 20% compared to the same period last year, receiving positive responses from customers and progressing smoothly.

In this event, all 1,000 products will be discounted by up to 40%. The event period will last until all inventory is sold out. SSG.com plans to secure as much Massimo Dutti stock as possible to showcase a variety of products.

This is because, due to the recent spread of the novel coronavirus (COVID-19), not only the domestic but also the global fashion market is experiencing a simultaneous recession, leading famous clothing companies to revise their sales strategies one after another. There is a growing trend of overseas brands focusing their marketing on the Korean market, where quarantine measures are relatively well implemented.

For this event, SSG.com has prepared a total of about 1,000 products, including 600 women's clothing items, 300 men's clothing items, and 100 kids' items. The lineup mainly consists of popular items, including season bestsellers and limited edition products. Representative products include the 'Linen Short Jacket,' 'High-Rise Flare Jeans,' and 'Halter Neck Fluid Midi Dress.'

Meanwhile, SSG.com recently introduced brands such as 'Saint R?ve' and 'Sixty Eight' to the domestic market, and has also recently started selling the Spanish jewelry brand 'PD Paola.'

This content was produced with the assistance of AI translation services.