LGU+ exports K-pop VR content to Taiwanese telecom company

[Asia Economy Reporter Koo Chae-eun] LG Uplus has signed a contract to export 5G virtual reality (VR) content with Taiwan's largest telecommunications company, Chunghwa Telecom. LG Uplus's 5G exports mark the fourth achievement following China Telecom in October last year, Hong Kong Telecom earlier this year, and Japan's KDDI. So far, the export value of 5G content has reached 10 million dollars.

According to LG Uplus on the 11th, Chunghwa Telecom will be supplied with about 180 U+VR K-pop-centered VR contents and 5G technologies such as multi-view. Considering the difficulty of face-to-face meetings due to the novel coronavirus disease (COVID-19), this contract was conducted via video conference call. Taiwan is fiercely competing for market dominance among three operators?Chunghwa Telecom, Taiwan Mobile, and FET?as it prepares for 5G commercialization in July.

Among Taiwanese telecom companies, Chunghwa Telecom has shown the most active interest in LG Uplus's differentiated 5G content and services. In January this year, it dispatched many product and technology development personnel to LG Uplus, conducting thorough investigations by experiencing AR/VR content and visiting 5G content production studios. Through months of emails and video conferences with LG Uplus, they selected KPOP VR content as the most suitable service for the Taiwanese 5G market and are preparing to provide content aligned with their 5G service launch schedule.

The two companies plan not only to supply already produced 5G content but also to continuously update and provide additional KPOP content currently airing domestically. Furthermore, they will build a close cooperative system by sharing LG Uplus's various VR know-how in real time to help Chunghwa Telecom realize the best 5G service quality.

Meanwhile, LG Uplus has designated 2020 as the inaugural year for 5G exports and is promoting the export of its differentiated 5G content and solutions to overseas telecom companies. Despite difficulties in export negotiations due to COVID-19 this year, it expects to soon conclude 5G export contracts with telecom companies in Southeast Asia and Europe. Choi Yoon-ho, LG Uplus AR/VR Service Manager (Executive Director), emphasized, “More than 30 overseas telecom companies visiting LG Uplus have shown great interest in U+5G,” adding, “We will raise the level of 5G services, where LG Uplus has strengths, to a new stage and make 2020 the inaugural year for expanding into the global 5G market.”

This content was produced with the assistance of AI translation services.