[Real Investment] "This Product Is Perfect" Reliable Robo Assistant

[Asia Economy Reporter Kim Hyo-jin] From small-scale asset management to overall financial life, artificial intelligence (AI), financial technology (Fintech), and 'untact (contactless)' services are now the trend.

If you have idle funds with no proper place to go, it might be good to try an investment program based on a 'robo-advisor.' A 'robo-advisor' is a neologism combining robot and advisor. It is a cutting-edge financial assistant that integrates AI and fintech by finding suitable portfolios for investors based on accumulated data and sending alert messages to recognize market risk signals.

KB Kookmin Bank's 'K-Bot Saem' attracted new subscriptions worth 129.2 billion KRW in the first quarter of this year alone. This amount is about twice the total new subscription amount of 65.3 billion KRW for the entire last year, gathered in just three months. It is characterized by applying an AI algorithm developed in-house for the first time in the banking sector. It proposes 3 to 7 recommended products based on various variables such as the investor's investment propensity, investment region, investment amount, and investment history.

Shinhan Bank's 'Solrich' provides a service that combines expert insight and predictive functions through big data. It suggests diversified investments in four types of funds according to the investment propensity. Hana Bank's 'Hi-Robo' proposes continuous rebalancing (portfolio replacement) every three months. It also assists with fund, personal pension, and retirement pension transactions. It organizes the status of all pension assets held through Hana Bank.

Woori Bank operates 'Woori Robo Alpha.' It explains that it provides optimal investment solutions considering investment purposes and periods such as retirement, education, marriage, travel, and home purchase, as well as regions. A distinctive feature is the 'Fund Review' function, which examines whether the funds held have appropriately allocated assets.

In the credit card industry, 'mobile-only cards' are being launched one after another. This reflects the untact trend accelerated by the novel coronavirus disease (COVID-19). Shinhan Card's mobile card 'YaY' emphasizes benefits optimized for the 'homeconomy (home + economy)' and untact consumption market. It is linked with real-time online video (OTT) services and food delivery services.

KB Kookmin Card entered the competition with the 'KB MyFit Card.' It provides various convenient services such as ▲app card ▲Alpha One card ▲Samsung Pay ▲LG Pay ▲mobile payment service 'Easy Touch.' It analyzes the lifestyle trends and card usage characteristics of customers in their 20s and 30s and offers many benefits for frequently used sectors such as simple payments, coffee, shopping, and delivery.

Hana Card launched 'Everyone's Shopping,' a mobile-only card that provides basic benefits of 5-10% accumulation in online and offline shopping sectors. It accumulates 10% of the amount spent on major online shopping malls such as Coupang, 11st, Gmarket, Auction, Wemakeprice, Interpark, and Ticket Monster as Hana Money.

Woori Card introduced 'Card of Jeongseok Untact' and 'Card of Jeongseok Untact Platinum.' Featuring untact special services, it offers a discount of 2,900 KRW on the Coupang Rocket Wow membership monthly fee. When using Naver Pay, Payco, or Kakao Pay simple payment services for over 50,000 KRW in online sectors, a 1,000 KRW discount per transaction is applied.

Hyundai Card released the 'Hyundai Card Zero Edition 2' and also launched a mobile card. It offers a 1.5% discount (discount type) or 2.5% M-point accumulation (point type) on payment amounts in each card's specialized area reflecting untact consumption culture, including seven major online simple payment services, ten major online shopping malls, and social commerce.

This content was produced with the assistance of AI translation services.