[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 9th that it has appointed popular singers AOA, N.Flying, and SF9 as ambassadors for the '2020 Global Hallyu Expo,' which will be held online from the 13th of this month until the end of August.


The ambassador appointment ceremony was held without an audience on the afternoon of the 8th at the K-Art Hall in Olympic Park, Seoul. The three groups of Hallyu stars attending the ceremony?AOA (Seolhyun, Jimin), N.Flying (Yoo Hwe-seung, Lee Seung-hyub), and SF9 (Rowoon, Youngbin)?expressed their determination, saying, "We will deliver comfort and hope to people around the world who are struggling due to COVID-19 through music and social contribution activities." KOTRA President Kwon Pyung-oh urged, "Please also make special efforts to widely promote the excellence of our consumer goods."


These Hallyu ambassadors will engage in various activities to promote Korean products, including performances. They will deliver messages of support for overcoming COVID-19, promotional videos for Korean products, and participate in social contribution activities (CSR) such as donating hope T-shirts.


Meanwhile, the 2020 Global Hallyu Expo performances can be viewed for one hour each on the 13th at 6 p.m. and the 14th at 2 a.m. Korea Standard Time on the official YouTube channels of KOTRA and FNC Entertainment.



KOTRA has appointed K-pop stars AOA, N.Flying, and SF9 as ambassadors for the '2020 Global Hallyu Expo,' which will be held online from the 13th of this month until the end of August. At the appointment ceremony held on the 8th at the K-Art Hall in Seoul Olympic Park, KOTRA President Kwon Pyung-oh (third from the left) posed with the ambassadors making hand gestures to overcome COVID-19. Photo by KOTRA

KOTRA has appointed K-pop stars AOA, N.Flying, and SF9 as ambassadors for the '2020 Global Hallyu Expo,' which will be held online from the 13th of this month until the end of August. At the appointment ceremony held on the 8th at the K-Art Hall in Seoul Olympic Park, KOTRA President Kwon Pyung-oh (third from the left) posed with the ambassadors making hand gestures to overcome COVID-19. Photo by KOTRA

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