Amorepacific Creates 'Upcycling Bench' Using Cosmetic Empty Containers
[Asia Economy Reporter Yujin Cho] Amorepacific, in celebration of 'World Environment Day,' plans to produce 'upcycling benches' in collaboration with global eco-friendly company TerraCycle and install them in public spaces during June.
The upcycling benches apply the terrazzo technique by mixing crushed cosmetic bottle waste returned by consumers at Amorepacific Group stores with ultra-high-performance concrete (UHPC), and the backrests are decorated with cosmetic bottles. Over 1,400 plastic cosmetic bottles were recycled to emphasize creative upcycling and the importance of environmental protection.
The environmental design startup 'Radiobi' added a unique idea to help practice social distancing in daily life to prevent the spread of COVID-19. A 50cm-wide planter is fixed in the middle of the bench, and seating areas are marked at 1m intervals to naturally encourage distancing.
The terrazzo technique recycling plastic cosmetic bottles, successfully produced for the first time in the industry, will be applied as part of the Amorepacific Green Cycle campaign to the Amorepacific Welfare Foundation's space culture improvement projects and store interiors.
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Meanwhile, Amorepacific signed a business agreement with TerraCycle last June for cosmetic bottle recycling. They collect 100 tons of plastic cosmetic bottles annually for 100% recycling, aiming to increase the application rate of recycled materials in products and fixtures to 50% by 2025.
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