Lotte Chilsung Launches Cantata Contrabass Tea Roasting 'Bori' and 'Green Tea' with Reduced Caffeine Burden

[Asia Economy Reporter Choi Sunghye] Lotte Chilsung Beverage announced on the 8th that it has launched new products Cantata Contrabass Tea Roasting 'Bori' and 'Green Tea,' which roast tea ingredients to preserve a rich and clean taste while reducing caffeine burden.

Lotte Chilsung Beverage identified through big data that consumer demand for tea beverages increases in the afternoon when coffee consumption is high or on days when people are not feeling well. Based on this, they expanded the brand identity of Cantata Contrabass to a 'desk caf?' encompassing both coffee and tea, and introduced these new products.

Cantata Contrabass Tea is made by roasting tea ingredients with hot heat like coffee beans and then brewing them. Roasted Bori is made by roasting and mixing black barley, whole barley, and hull barley to emphasize the unique savory and rich flavor of barley. Roasted Green Tea features a reduction in the astringent taste and caffeine burden typical of green tea while preserving a clean taste.

The packaging uses a 500ml transparent PET bottle suitable for placing on a desk and enjoying slowly. The product cap and label design apply green and golden colors similar to the color of the tea ingredients. The label maintains the brand identity of Cantata Contrabass while including images of the ingredients at the bottom to clearly convey the product characteristics at a glance.

Along with the product launch, Lotte Chilsung Beverage aired a new advertisement featuring actor Lee Byung-hun, who has been with Cantata Contrabass since its inception. The advertisement was presented in two parts, 'How about TEA?' and 'T Time,' under the concept 'For office workers in the era of respecting preferences.'

This content was produced with the assistance of AI translation services.