LG Household & Health Care fmgt Launches Ink Sheer Matte Lipstick

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched fmgt's ‘Ink Sheer Matte Lipstick,’ which applies as naturally and comfortably as if color lightly stains the lips with an airy, transparent texture.

This lipstick, introduced by the makeup specialist brand fmgt, is characterized by its light and thin application that feels like air touching the lips and its subtle coloration. Although it is a matte type that adheres closely to the lips, it does not feel dry, allowing for all-day comfort. It can be layered multiple times without feeling heavy, creating a natural lip color.

It is available in a total of 10 colors, including red, coral, rose, pink, and MLBB shades, offering a diverse lip color spectrum. In particular, the signature colors ‘03 Rose Rush,’ a romantic chic rose shade, and ‘07 Pairing Red,’ a clear warm red, provide a natural tone-up makeup effect that enhances the lips' healthy color.

An fmgt brand representative said, “Matte lip products are usually popular because they do not smudge easily, but many people find them drying. This new product features a thin and adhesive application of lip color on the lip surface, so while the outside is matte, the inside feels moist and comfortable.”

Meanwhile, fmgt products can be found at Nature Collection and The Face Shop stores nationwide.

This content was produced with the assistance of AI translation services.