SSG.com and SSG Delivery to Appear on 'Jam Live' Tonight at 9 PM
Communicating with the 1020 Generation Seeking Fun
[Asia Economy Reporter Minyoung Cha] SSG.com is engaging with the 1020 generation through mobile digital marketing.
SSG.com announced on the 7th that starting from 9 PM tonight, it will conduct live commerce and quiz-solving on the mobile quiz show ‘Jam Live.’ From 9 PM today, when users access Jam Live, quizzes related to SSG.com and SSG Delivery will be held.
Jam Live is a mobile live commerce channel that hosts quiz shows during broadcasts and allows product purchases. It emphasizes product selling points by interacting directly with users in real time, making it highly attention-grabbing. It is popular among ‘Funsumers’ (a portmanteau of Fun and Consumer).
In particular, the event is structured around participatory content such as quizzes and mukbang (eating broadcasts). SSG.com will give coupons to the first 3,000 quiz participants, which provide a 5,000 KRW discount on purchases over 30,000 KRW. The coupons can be used from the time of issuance until 11:59 PM on Monday, the 8th. There is also a comment event offering 20,000 KRW in reward points and a raffle for an air fryer and mini brazier for single-person households.
After the quiz ends, popular products from ‘Peacock’ and ‘No Brand’ available for order via SSG Delivery will be introduced in a live commerce format. The host will show videos of products that have attracted attention online, such as ‘Chadolbagi beef,’ ‘charcoal-grilled teriyaki chicken skewers,’ and ‘Choma Jjamppong.’ Considering modishumers who create their own food combinations, special cooking recipes will also be shared.
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Kim Sangbeom, Head of Marketing at SSG.com, said, “We want to convey to the 1020 generation that even when grocery shopping, they can feel ‘Gajambi’ (the ratio of fun to price) while pursuing ‘Gatseongbi’ (god-given cost-effectiveness).” He added, “We will continue to try ‘fun marketing’ through various channels in the future.”
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