Ihaeseon, Coway CEO, Joins the 'Flower Bucket Challenge'

Lee Hae-sun, CEO of Coway

[Asia Economy Reporter Kim Daeseop] Coway announced on the 5th that CEO Lee Haeseon has joined the 'Flower Bucket Challenge' campaign to help flower farmers struggling due to the novel coronavirus infection (COVID-19).

Coway purchased 100 air-purifying plants and flower pots from flower farms in Yugu, Gongju, Chungnam, where its production factory is located, to revitalize the local economy. These will be delivered to about 30 social welfare facilities in the Yugu area next week. In addition, flower pots will be presented to employees of the Yugu production factory through a praise relay.

The Flower Bucket Challenge is a public relay campaign started in February to help flower farmers whose sales channels were blocked due to the cancellation of various events caused by COVID-19. The campaign proceeds by having the recommended person participate and then nominate the next participant.

Lee Haeseon, CEO of Coway, who joined this campaign upon the recommendation of Bang Junhyuk, Chairman of Netmarble, nominated Choi Gyubok, CEO of Yuhan-Kimberly, as the next participant.

CEO Lee Haeseon said, "I am honored to participate in a campaign supporting flower farmers during these difficult times," and added, "Because there are people doing their best in their respective positions, I am confident that we will wisely overcome COVID-19 soon and regain the happiness of peaceful daily life."

This content was produced with the assistance of AI translation services.