Ourhome Launches 3 New Frozen Lunchbox Products 'OnTheGo'

[Asia Economy Reporter Choi Saeng-hye] Ourhome announced on the 5th that it will launch three new products in its frozen lunchbox brand ‘Onthego’.

Onthego is a frozen lunchbox brand launched by Ourhome in July last year for consumers who want a balanced meal even for a simple meal. With the home-cooked meal trend and increasing demand for frozen lunchboxes, it has consistently ranked high in the best rankings within the Ourhome Food Mall. The ability to store frozen for up to 9 months is also cited as a reason for its popularity.

The three new products are ▲Beef & Five-color Bibimbap ▲Double Cheese & Chadol Kkakdugi Fried Rice ▲Rice Tteokbokki & 3 Kinds of Assorted Fried Snacks, consisting of two rice dishes and one snack dish. With this, Onthego now has a total lineup of nine products.

‘Beef & Five-color Bibimbap’ features fluffy rice cooked in a direct-fire pot topped with gochujang and sesame oil, neatly arranged with five-color ingredients such as egg garnish strips, spinach, carrot, radish namul, and beef mushroom stir-fry. Generous roasted sesame seeds are sprinkled on top, allowing you to enjoy a properly savory and umami bibimbap bowl.

‘Double Cheese & Chadol Kkakdugi Fried Rice’ boasts a harmonious texture with crunchy and tangy domestic kkakdugi (cubed radish kimchi) and tender chadolbagi (beef brisket) pieces, enhanced by the fantastic combination of mozzarella and cheddar cheese for a deep flavor. Both products can be prepared by microwaving for 4 minutes and 30 seconds.

‘Rice Tteokbokki & 3 Kinds of Assorted Fried Snacks’ recreates the snack bar menu shared with close friends. It includes spicy and sweet rice tteokbokki with fish cake and cabbage, along with three types of fried snacks: vegetables, gim-mari (seaweed rolls), and mulmandu (boiled dumplings) all in one bowl. It can be prepared by microwaving for 6 minutes and 30 seconds.

Additionally, prior to the launch of these Onthego new products, Ourhome conducted a funding project through the crowdfunding platform Wadiz. The Onthego new product funding, held for three weeks from April 29, sold about 22,000 units and ended successfully. The three new products will be available from the 8th at the ‘Ourhome Food Mall’.

This content was produced with the assistance of AI translation services.