GS Retail, Buy One Get One Free Event on 3 Types of Disposable Dental Masks
[Asia Economy Reporter Seungjin Lee] GS Retail announced on the 5th that it will hold a 1+1 event for three types of disposable dental masks.
From the 6th, GS Retail-operated convenience store GS25, supermarket GS The Fresh, and health & beauty store Lalavla will hold a 1+1 event for three types of disposable dental masks. The target products are three types of Relief disposable masks, 5 pieces each (white, blue, black).
The event period will continue until the novel coronavirus infection (COVID-19) stabilizes. The product price is 6,500 KRW each, which is a reasonable price of about 650 KRW per mask for triple-layer dental masks, and is expected to be popular among consumers.
Looking at the mask sales data at convenience store GS25, the proportion of dental masks in total mask sales was 38% in early May (May 1), but the composition ratio increased by 22 percentage points to 60% in early June (June 1). This is judged to be due to the increasing number of customers looking for dental masks, which are much easier to breathe than KF-certified masks that are uncomfortable to breathe as the temperature gradually rises from May.
GS Retail will also gradually launch five types of functional cool masks exclusively for the summer season in June. The 'Cool Guard Mask' uses cool yarn used in cool towels to provide an immediate cooling effect, and it is a mask that is larger than existing masks to fully cover the face. The price is 2,900 KRW.
The 'COOL Air Mesh Mask' has excellent breathability and comfortable breathing compared to existing masks, and can be worn coolly through PCM cooling coating. The price is 3,800 KRW. The '3D Cooling Mask' is made of viscose material that maintains coolness, and provides optimal fit for each individual with adjustable ear length. The price is 1,800 KRW.
In addition, GS Retail will additionally operate two types of dental masks for children as kindergarten and elementary school reopenings begin in earnest.
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Jung Ki-tae, head of the Life Living Team at GS Retail, said, “As the temperature rises, the number of customers looking for dental masks that are easier to breathe than KF-certified masks that are difficult to breathe is steadily increasing,” and added, “To promote safe social activities and reasonable consumption for customers, we will carry out various differentiated products and promotions so that GS25 can faithfully fulfill its role as a social safety net platform.”
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