Jung Yong-jin's 'Surprise' On-Site Visit... Visits Emart Wolgye Branch, Urges "Expand Customized Services"

[Asia Economy Reporter Seungjin Lee] On the morning of the 4th, Chung Yong-jin, Vice Chairman of Shinsegae Group, visited Emart's first future-oriented store, 'Emart Town Wolgye Branch,' marking his first on-site visit of the year.

Chung's choice of the Wolgye branch for his first on-site visit this year is interpreted as a demonstration of his commitment to continue investing in strengthening offline competitiveness.

Emart recorded its first loss last year due to the development of the online environment and intensified competition among offline stores. In response, Emart unveiled the Wolgye branch as a strategic store to explore the future of offline retail, reopening it on the 28th of last month after a 10-month renovation.

On that day, Vice Chairman Chung, along with key executives including Emart President Kang Hee-seok, first visited the core grocery section of the Wolgye branch and toured the fresh food corner.

At the site, Vice Chairman Chung said, “Fresh food that customers seek must be available at Emart, and furthermore, there must be differentiated products that can only be found at Emart to attract customers,” adding, “From this perspective, we expect the fresh food section at the Wolgye branch to receive positive responses from customers.”

He particularly praised the upgraded fresh food sections, including the fruit and vegetable corner with a wide variety of selections and the seafood and meat corners featuring the personalized ‘Order-made Service,’ and instructed that these upgrades be expanded to renovations of other branches in the future.

He also visited the newly introduced ‘Wine and Liquor’ shop and the liquor specialty store equipped with a ‘large beer refrigerator’ capable of refrigerating all beers, personally tasting products and encouraging employees. At Electromart, he emphasized further expanding product lines that reflect the latest trends to excite customers.

Alongside the grocery store, he visited the tenant store ‘THE TOWN MALL,’ the core of this Wolgye branch renewal, to directly observe various contents such as food and beverage, culture, entertainment, and fashion. He urged continuous introduction of new content to make shopping enjoyable for customers and encouraged employees to make relentless efforts to achieve this.

Vice Chairman Chung expressed his gratitude to the employees for successfully opening Emart Town Wolgye, Emart’s first future-oriented store, despite difficult circumstances, and said, “Especially in tough times, let us all strive not to settle for the status quo but to find new opportunities through innovation and challenge.”

This content was produced with the assistance of AI translation services.