Hyundai Motor Company Releases Hydrogen Campaign Video with BTS on 'Environment Day'

Delivering the Message of 'Good Energy Hydrogen'... TikTok Challenge and Comment Event Too

A scene from the digital video of the 'Global Hydrogen Campaign' with BTS released by Hyundai Motor Company on Environment Day (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 4th that it will release a digital video for the 'Global Hydrogen Campaign' featuring BTS in celebration of Environment Day on June 5th, and will hold a social network service (SNS) event that customers can participate in. The video, specially produced with BTS, aims to make the millennial generation more familiar with hydrogen (H2).

In the video, the members convey the message that a single drop of water, the source of future energy hydrogen, can create a sustainable future. Additionally, the hydrogen electric vehicle 'NEXO,' which emits no pollutants other than water, appears continuously in the video, adding significance.

Along with the release of the digital video, Hyundai Motor will also conduct an SNS event called the 'PositiveEnergy Challenge' that customers can directly participate in. This challenge, running for two weeks from the 5th to the 19th, invites customers to record a video singing along after hearing the message delivered by BTS in the special video and share it on the video social media platform 'TikTok.'

Hyundai Motor expects this event to facilitate more communication about the positive energy 'hydrogen' among the millennial generation.

BTS members are taking a commemorative photo in front of Hyundai Motor's hydrogen electric vehicle 'Nexo'. (Photo by Hyundai Motor)

Furthermore, Hyundai Motor plans to hold a comment event titled 'What's Your Source of Positive Energy?' on the 'Hyundai Lifestyle Instagram,' where participants can share their own positive energy.

Among participants in the TikTok challenge and the comment event, a set of six types of goods (eco bag, key cover, multi-pocket, strap, badge, sticker) will be given as prizes through a draw. Notably, these goods are made from environmentally friendly materials, such as the 'multi-pocket' upcycled from discarded car seat leather, the 'eco bag' made from Tyvek material, and the 'key cover' made from discarded advertising flex fabric, adding meaningfulness.

A Hyundai Motor official said, "We prepared this video and event using 'water,' the source of hydrogen, to help the millennial generation easily understand the still unfamiliar 'hydrogen.' We will continue various activities with BTS to promote the positive energy 'hydrogen' in the future."

This content was produced with the assistance of AI translation services.