'Swiseuloun Uisasaenghwal' Chaesonghwa... Selected as Coway Water Purifier Model

Actor Jeon Mido, Ice Water Purifier Advertisement

Actor Jeon Mi-do and Coway 'Ice Water Purifier'

[Asia Economy Reporter Kim Daeseop] Coway announced on the 4th that it has selected actress Jeon Mi-do as the advertising model for its strategic product of the year, the Ice Water Purifier.

Actress Jeon Mi-do recently gained great popularity among viewers for her role as neurosurgery professor Chae Song-hwa in the recently concluded drama "Hospital Playlist."

Coway judged that Jeon Mi-do's professional and meticulous image shown in the drama is suitable to demonstrate the excellent performance and distinctiveness of the Ice Water Purifier, made by the number one water purifier brand company, and thus selected her as the model.

Kim Hyun-sook, head of Coway's product planning office, said, "Jeon Mi-do's image, which combines professionalism and comfort, is expected to create sufficient synergy with the brand image of the Ice Water Purifier," adding, "We plan to carry out various marketing communications to further increase the brand awareness and affinity of the Ice Water Purifier."

This content was produced with the assistance of AI translation services.