'U+Yurang Market' Selling Employees' Beloved Items and Advertising Props Until the 5th
Auction Proceeds to Be Used for Donating Assistive Reading Devices and Environmental Improvement Projects

Photo by LG Uplus

Photo by LG Uplus

View original image

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 2nd that it will hold the employee sharing auction event 'U+ Traveling Market' to raise funds for the establishment of the 4th 'U+ Hope Library,' which donates assistive reading technology devices to schools for the visually impaired.


This event sells cherished items donated by LG Uplus employees nationwide, as well as costumes and filming props worn by LG Uplus advertising models, through the company bulletin board in a non-face-to-face (untact) manner until the 5th.


For this event, LG Uplus employees donated various cherished items such as treasured artworks, hard-to-find limited edition wines, and baby products filled with precious memories. Props from the U+5G commercials featuring actor Ma Dong-seok and Jung Ji-so from the movie 'Parasite,' including smartphones, designer furniture, and costumes, were also auctioned.


The proceeds from the auction sales will be used to support assistive reading technology devices in libraries at schools for the visually impaired and to improve library environments. Assistive reading technology devices enlarge text or read aloud, helping visually impaired students who usually have difficulty acquiring information through books to improve their information accessibility.



An Mi-hwa, a manager of the Media Partnership Team at LG Uplus who donated baby clothes to the U+ Traveling Market, said, "I participated in the auction with the hope that our personally meaningful baby clothes would be passed on to other members and used beautifully again, and with the wish that visually impaired students would nurture their future dreams."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing