KB Kookmin Card Launches Mobile-Only 'KB MyFit Card'

Discounts or Rewards on Easy Payment, Shopping, Delivery, Convenience Stores, etc.

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card introduced the mobile-only product 'KB MyFit Card' on the 2nd, which can be registered and used on a smartphone without issuing a physical plastic card.

This card is characterized by its convenience for use at offline merchants, which was pointed out as a weakness of existing mobile cards. It applies a process that maps app cards and owned cards in real time, allowing multiple KB Kookmin Cards to be combined into one card to enjoy all benefits with the 'Alpha One Card' ▲ Card registration with Samsung Pay and LG Pay ▲ Mobile payment service 'Easy Touch' that enables payment by touching the smartphone to the terminal using Magnetic Secure Transmission (MST) technology and Near Field Communication (NFC) function, providing various convenience services.

In addition, it analyzes the lifestyle trends and card usage characteristics of the main users of mobile-only cards, customers in their 20s and 30s, and offers benefits for industries with high customer preference and frequent use such as simple payments, coffee, shopping, and delivery.

The card consists of two types of products: 'Accumulation Type,' which provides point accumulation benefits centered on simple payments, and 'Discount Type,' which offers discount benefits in seven areas including coffee, dining out, convenience stores, fuel, and telecommunications linked with the auto-change service of the 'Alpha One Card.'

For the Accumulation Type, if the previous month's usage amount is 500,000 KRW or more, 1.5% points are accumulated for each payment of 20,000 KRW or more via simple payments (app card, Samsung Pay, LG Pay). Point accumulation is possible up to 10,000 points per day and a maximum of 30,000 points per month. For convenience stores and taxis, 1,000 points are accumulated for each payment of 10,000 KRW or more, and for Coupang, Gmarket, and Baedal Minjok, 5% points are accumulated for each payment of 10,000 KRW or more. If the previous month's usage amount is 500,000 KRW or more, up to 3,000 points per month are accumulated, and if it is 1,000,000 KRW or more, up to 5,000 points per month are accumulated.

For the Discount Type, if the previous month's usage amount is 300,000 KRW or more, a 5% discount is applied for each payment of 10,000 KRW or more in the areas of ▲ Food (Starbucks, Coffee Bean, VIPS, Outback) ▲ Convenience (GS25, CU, Olive Young) ▲ Living (E-Mart, Lotte Mart, SK Energy, GS Caltex, automatic payment of SKT, KT, LG Uplus mobile phone bills). The discount benefits are provided per area up to 2,000 KRW per month for usage of 300,000 KRW or more, up to 5,000 KRW per month for 500,000 KRW or more, and up to 10,000 KRW per month for 1,000,000 KRW or more. For Coupang, Gmarket, and Baedal Minjok, a discount of up to 5,000 KRW per month is available depending on the previous month's usage amount for each payment of 10,000 KRW or more.

The annual fee is 30,000 KRW for the Accumulation Type and 10,000 KRW for the Discount Type.

This content was produced with the assistance of AI translation services.