Slowear Launches 5 Ice Cotton Items to Beat the Heat

[Asia Economy Reporter Yujin Cho] Slowear, the Italian menswear brand under Samsung C&T Fashion Division, announced on the 2nd that it has launched products made of Ice Cotton material, which offers excellent breathability and comfort, for the summer season.

Slowear introduced various products made from Ice Cotton, a lightweight and cool material. In particular, Slowear used super twisted yarns made under more than 20 times the pressure compared to regular twisted yarns (cotton yarn twisted in a vacuum tube under pressure in a Z shape).

While twisted yarns themselves provide a slightly rough texture and good breathability, the super twisted yarns enhance these effects, preventing the fabric from sticking to the body and maintaining a cool and refreshing feeling even after long hours of wear.

Slowear holds patents for the technology related to Ice Cotton material, which was introduced as the most innovative material at the Milan Museum of Science and Technology in 2005.

This season, Slowear released short-sleeve T-shirts and pique T-shirts targeting businessmen who pursue a casual style. The lineup includes five types: crew neck short-sleeve T-shirts, short- and long-sleeve polo necks, and crew neck and polo neck pique knitwear that adds a cool texture.

They applied 17 different colors including Classic Blue, which Pantone proposed as the color of the year, as well as green, red, and yellow. Prices range from 190,000 to 290,000 KRW for short-sleeve T-shirts and 330,000 KRW for long-sleeve T-shirts.

Slowear opened an Ice Cotton online pop-up store through SSF Shop, the integrated online mall of Samsung C&T Fashion Division.

In addition to Ice Cotton products, they also launched single items such as cotton short-sleeve polo neck knits, linen blend striped T-shirts, and pique polo necks featuring a sophisticated vintage color tone using the garment dyeing technique with premium cotton called Pima Cotton (a type of cotton grown in Peru in South America and the southwestern United States, known for its strong durability, absorbency, and soft texture).

Na Yoonseon, Slowear team leader, said, “Matching a classic blue tone crew neck Ice Cotton T-shirt with tone-on-tone or bright-colored pants gives a cool and sophisticated look,” adding, “Ice Cotton T-shirts can be used not only for workwear but also for golf and resort wear.”

Since its establishment in 1951, Slowear has pursued a timeless and stylish look based on three principles: premium materials, excellent fit, and meticulous finishing. Currently, under the Slowear Group name, it operates four brands: Incotex, a premium pants brand; Zanone, an avant-garde style knitwear brand; Glanshirts, a casual shirt specialist brand; and Montedoro, an urban life wear outerwear brand.

This content was produced with the assistance of AI translation services.