Shinsegae Department Store Launches Eco-Friendly Campaign in Celebration of 'Environment Day'

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store announced on the 2nd that it will carry out a large-scale eco-friendly campaign in celebration of 'Environment Day.'

First, starting from the 5th, Shinsegae Department Store will hold an 'Eco-Friendly Fashion Fair' in collaboration with 34 eco-friendly brands.

National Geographic will introduce the 'Green Tea Collection,' featuring endangered animals in graphics on eco-friendly materials that reduce environmental pollution from the production stage. A portion of the sales proceeds will be donated to support National Geographic explorers' activities for endangered animal protection.

Kolon Sports will continue its eco-friendly project 'Noah Project,' which began in 2016. The Noah Project is a domestic campaign to protect endangered flora and fauna, selecting one species each season to release related products and donating part of the proceeds.

This year, focusing on pine trees, they will showcase clothing made from 100% eco-friendly materials and methods, combining organic cotton with recycled materials such as discarded PET bottles and fishing nets. Part of the proceeds will be used for pine tree protection activities and forest creation projects.

Pop-up stores of eco-friendly small and medium brands will also be held in relay.

On the 6th floor of the Gangnam branch, from the 5th to the 14th, the brand 'Lacode,' which upcycles waste destined for incineration into new clothes from over 20 Kolon clothing brands, and the Swedish outdoor brand 'Fj?llr?ven,' which uses only harmless ingredients based on the spirit of protecting animals and natural ecosystems, will operate pop-up stores.

On the 2nd floor of Centum City Mall, for two weeks starting from the 5th, visitors can also find products from Daegu Seokju Photo Studio's upcycling project 'Jaejae Project,' which captures analog emotions by taking photos with film and photo paper.

On the 6th floor of the Daegu branch, from the 5th for three weeks, a pop-up of the French brand 'Veja,' which produces sneakers using natural materials such as rubber harvested from Amazon rubber trees, organic cotton, and coconut fiber, will be held.

Under the theme 'Shinsegae Loves the Earth,' various eco-friendly activities involving employees will be conducted.

At Chicor, about 4,000 used lipsticks and lipsticks nearing expiration will be used to make crayons donated to vulnerable children, and employees will personally create over 2,000 eco-themed pop-up storybooks to be delivered to the Green Umbrella Children's Foundation.

Additionally, various events for visiting customers are prepared, such as giving away plant cultivation kits made using coffee grounds.

Meanwhile, Shinsegae Department Store plans to introduce 100% paper-based eco-friendly delivery boxes that can be used without vinyl tape or adhesive by mid-June. These will be first applied to Shinsegae Department Store's own brand deliveries, with plans to expand usage later.

Kim Jeongsik, Vice President and Head of Support Headquarters at Shinsegae Department Store, said, “As eco-friendly management is becoming a necessity rather than a choice, we will continue to carry out various activities that can help solve environmental issues.”

This content was produced with the assistance of AI translation services.