Cheil Worldwide Acquires Social Big Data Company 'Color Data' Targeting China's 2030 Generation

[Asia Economy Reporter Minyoung Cha] Cheil Worldwide is strengthening its data-driven marketing capabilities by acquiring Color Data, a Chinese social big data analysis company.

Cheil Worldwide announced on the 2nd that it has recently completed a share acquisition agreement with Color Data, headquartered in Shanghai, China.

Founded in 2014 by big data experts, Color Data aggregates posts and comments from over 5,000 social networking services (SNS), news, and e-commerce sites in China, possessing technology to analyze buzz by region, gender, and age group. In connection with this, it provides services such as AI-based natural language analysis, real-time visualization, and reporting. It has also conducted data-driven marketing for advertisers in various fields in China, including Samsung Electronics, Pfizer, and Schneider Electric.

Especially as the proportion of the young generation aged 20 to 30 in the Chinese consumer market grows, social marketing using platforms like Weibo and WeChat is rapidly emerging, leading to growth in Color Data's performance. The company's compound annual growth rate (CAGR) over the past three years is approximately 40%.

Cheil Worldwide had been fostering digital marketing using social channels in the Chinese market and, through collaboration with Color Data, highly evaluated the company's technological capabilities and growth potential, leading to the acquisition. It is expected to strengthen existing advertiser marketing analysis and have an effect on attracting new local advertisers in China. It is also anticipated to contribute to the growth of the digital business, which accounts for over 40% of the company's performance.

Meanwhile, Cheil Worldwide plans to continuously pursue mergers and acquisitions (M&A) of digital specialized companies globally, including Color Data, to secure future growth engines.

This content was produced with the assistance of AI translation services.