LG Household & Health Care Unveils 'Whoo Bicheop Circulation Essence Special Edition'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched a special edition of the Hoo BiCheop Circulation Essence, which awakens the skin's vitality energy, expressing it with a clear royal white porcelain and a peony blooming vibrantly.

This edition is the 7th special edition of the Hoo BiCheop Circulation Essence, which captures the beauty of royal court art. Inspired by Treasure No. 1029 'Celadon Inlaid Peony Pattern Wine Ewer,' the packaging vividly depicts a peony, known as the king of flowers and a symbol of wealth and honor, blooming fully on pure white porcelain, along with a butterfly enchanted by its fragrance.

The Hoo BiCheop Circulation Essence is a first-step skincare essence containing royal court secret ingredients such as Gongjin Bidan Cultured Fluid and Haeulhwan, and has been widely loved. It helps circulation and soothes the skin, filling it with vitality energy to create clear and transparent skin. It delivers moisture and nutrition to skin tired from prolonged mask-wearing and various external environments, restoring the skin’s natural healthy glow.

Especially, after 8 years since its launch, the formula has been upgraded to further promote skin circulation, and lotus flower extract has been added to soothe skin irritated by external factors and to brighten the skin. It also helps create a skin environment that effectively absorbs the next steps of skincare.

Meanwhile, this special edition has been released as a limited large-capacity version, and is composed not only of the BiCheop Circulation Essence but also BiCheop Circulation Mist (30ml), Gungjinhyang: Su Suyeon Balancer (20ml) and Lotion (20ml), and Moisture Line (13ml).

A Hoo marketing representative said, “We have enhanced the collectible value so that customers can feel the beauty of royal court art, and also considered practicality by releasing it in a large size,” adding, “It will offer clear and pure beauty like royal white porcelain.”

This content was produced with the assistance of AI translation services.