Wave launches 'Wave Card' with subscription fee cash rewards

Partnership with Fink and Hana Card... Up to 13,900 KRW per Month

[Asia Economy Reporter Kim Heung-soon] Domestic online video service (OTT) Wave announced on the 1st that it has launched the 'Wave Card' in collaboration with Fink and Hana Card, which accumulates up to 13,900 KRW per month of subscription fees in cash. Although it has provided card company partnership discounts and cashback benefits so far, this is the first time to launch a service-exclusive card.

The Wave Card accumulates Wave subscription fees in Fink Money: 7,900 KRW per month for spending over 400,000 KRW (Basic product) and 13,900 KRW per month for spending over 800,000 KRW (Premium product). The accumulated Fink Money can be used for payments, transfers, and more. It also offers coffee purchase discounts (5%, up to 5,000 KRW) at franchise stores such as Starbucks, Coffee Bean, and Hollys. Benefits are provided not only to Wave regular payment customers but also to customers subscribing for free through SK Telecom plan linkage.

The card design uses the 'lenticular' method to create an optical illusion of Wave ripples depending on the viewing angle. The Wave Card can be issued through Fink's non-face-to-face channel, allowing users to check transaction details and accumulated points status at once.

Jae-geun Bae, Marketing Strategy Group Leader at Content Wave, said, "We have composed a product that can return real benefits to Wave paid users," adding, "We plan to additionally design products that support economical subscriptions through cooperation with financial companies."

This content was produced with the assistance of AI translation services.