Quietly Leaving the 'Campingjok'·Capture the 'Homepingjok' Who Turn Their Homes into Campsites

[Asia Economy Reporter Lee Seon-ae] Due to the impact of the novel coronavirus infection (COVID-19), the number of 'camping enthusiasts' who quietly go camping in nearby areas to escape the crowded and stifling city center is increasing. The number of 'Homeping (Home + Camping)' enthusiasts who enjoy camping in personal spaces such as balconies, front yards, and rooftops to actively practice social distancing is also growing. In line with this trend, a flood of various camping products that allow people to comfortably enjoy camping and create a camping atmosphere at home is being released.

According to the related industry on the 1st, Shinsegae Food launched three types of 'Olban Beef Grill' ready-to-eat meals for camping enthusiasts. Shinsegae Food focused on the rapidly increasing number of campers each year and the rise in consumers going on nearby camping trips due to overseas travel restrictions caused by COVID-19. According to Emart, analyzing the sales of Traders camping supplies from April 1 to May 14 showed that sales of camping equipment such as tents, sleeping bags, and wagons increased by 147.6% compared to the same period last year. During the same period, barbecue supplies sales also grew by 90.2%. Demand for ready-to-eat meals that can be easily eaten or enjoyed through simple cooking at camping or travel sites is also rising. The sales volume of 'Olban Beef Brisket' and 'Boneless Grilled Chicken Thigh,' launched by Shinsegae Food as camping ready meals in 2018, increased by 37% last year compared to 2018.

The newly released 'Olban Beef Grill' ready meals consist of three premium special cuts?galbisal (rib meat), salchis sal (chuck flap tail), and buchae sal (fan meat)?which account for about 1% per head of cattle. Only carefully selected 'Choice grade' U.S. beef, the highest grade, is sliced to an optimal thickness of 8mm, which is best for grilling. In particular, the meat is evenly scored to allow rich juices and texture to be enjoyed, and when cooked with marinade, the seasoning penetrates better. Additionally, the product is individually packaged in 150g portions for one person, making it easy to use in various dishes and eliminating the hassle of storing leftover meat at camping sites.

A Shinsegae Food official said, "As part of social distancing, we expect an increase in domestic travelers and campers spending holidays in forests and by the sea, where close contact concerns are low, so we launched these individually packaged special beef cuts for grilling. Since this product is also suitable for single- or two-person households who usually find it difficult to enjoy beef at home, we expect it to receive a lot of positive responses from customers."

Emart24 also targeted camping and homeping enthusiasts by partnering with the steak and wine specialty store Thunder in the Garden to launch 'One Meal Chop Steak,' allowing customers to enjoy high-quality steak at home. The newly introduced chop steak is made from rapidly frozen U.S. Black Angus beef of the highest Prime grade, preserving the steak's unique flavor and tender texture.

Rescape Hotel's Summer Edition City Break Package.

The hotel industry is offering camping packages that provide an escape from the stifling city life due to social distancing. The L'Escape Hotel is offering a summer package called 'Summer Edition City Break' until August 31. This package is themed around camping, allowing guests to experience a relaxed camping vibe within the city, and features a partnership with the coffee brand Starbucks, offering various Starbucks items. Jang Kyung-il, Sales Support Team Leader at L'Escape Hotel, explained, "As more customers plan domestic 'hotel-cations' instead of overseas travel for summer vacations, this summer package was designed with the theme of camping that can be enjoyed in the city."

This content was produced with the assistance of AI translation services.