Daesang Cheongjeongwon Launches 3 Types of ‘Richwurst Cross-Cut Sausages’ Enhancing Cooking Convenience

[Asia Economy Reporter Choi Saeng-hye] Daesang Cheongjeongwon announced on the 1st that it has launched three types of ‘Richwurst Scored Sausages,’ premium European-style sausages with evenly scored cuts to enhance cooking convenience.

First introduced in 2017, Richwurst by Cheongjeongwon is a premium European sausage created by a German meister-trained researcher. It has gained steady consumer love for its chewy texture and rich meat juices, which are rarely found in conventional sausages. Last year, sales grew by more than 64% compared to the previous year, and cumulative sales from January to April this year surged over 165%, establishing Richwurst as the flagship brand of Cheongjeongwon’s refrigerated meat processing.

The Richwurst Scored Sausages feature evenly scored cuts on the Richwurst sausages, allowing for easy cooking without the need for additional preparation such as scoring. The uniform cuts prevent the sausages from bursting and eliminate concerns about oil splattering, enabling clean and safe cooking. Made exclusively with domestically sourced pure pork, they offer rich meat juices and a chewy texture. They are available in three varieties to suit different tastes and sizes: ▲ Scored Vienna ▲ Scored Frank ▲ Scored Corn Frank.

The bite-sized ‘Scored Vienna’ and plump ‘Scored Frank’ contain a high pork content (90%), allowing consumers to enjoy the sausage’s original juicy flavor, while the ‘Scored Corn Frank’ is packed with corn kernels, delivering a sweet and salty taste, rich flavor, and a springy texture.

These sausages can be used in various ways such as side dishes, snacks, or drinking accompaniments, and are simple to prepare. They can be cooked in a microwave or frying pan, and when heated in an air fryer for about 8 to 10 minutes, they develop a crispy exterior and moist interior texture.

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