Casamia Opens 'Emart Town Wolgye Branch'... Expanding Sales Network in Northeast Seoul

Casamia has opened a new store on the 2nd floor of Emart Town Wolgye Branch in Nowon-gu, Seoul.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand 'Casamia' opened 'Casamia Emart Town Wolgye Branch' on the 28th in Wolgye-dong, Nowon-gu, Seoul, expanding its sales network to the northeastern region of Seoul.

The newly opened Casamia store at Emart Town Wolgye is a future-oriented complex shopping mall newly renewed by Emart to strengthen product expertise and offline store competitiveness. It is the second town-type store following the Ilsan Emart Town opened in June 2015. Various lifestyle brand stores such as Electromart, Molly's Pet Shop, and Jaju are also located within the store, providing high shopping convenience and expected synergy effects between stores.

Casamia Emart Town Wolgye Branch is located in the center of Nowon, Dobong, and Gangbuk districts, in Wolgye-dong, one of the large commercial areas with about 1 million households within a 7 km radius, and operates as a total home furnishing store that can attract a wide range of customers.

In particular, to actively target the main customer groups of the shopping mall, such as families, newlyweds, and single-person households, a customized product composition strategy is introduced where various furniture and accessories by lifestyle and price range can be found in one space.

The store features Casamia's best-selling products such as the 'Campo/Campo Slim Module Sofa,' new products like the 'Bruno' living & bedroom series, and the 'Belloni' sofa, focusing on living room and bedroom spaces. Along with these, various interior accessories such as tableware, lighting, rugs, and bedding are also prepared.

Yoo Hyung-ho, Head of Sales Strategy Team at Casamia, said, "Casamia Emart Town Wolgye Branch will provide a customized shopping experience for customers visiting Emart Town through a differentiated operation strategy reflecting customers' lifestyles and regional characteristics. We will continue to introduce various new stores so that more customers can experience Casamia's unique style and special value, thereby increasing customer satisfaction."

Meanwhile, to commemorate the opening of Emart Town Wolgye Branch, Casamia will offer abundant benefits and promotions until the 18th of next month. During the event period, new members who sign up and purchase over 10,000 KRW will receive Emart gift certificates, and customers who bring Emart purchase receipts within 7 days will be given a 10% discount coupon (up to 50,000 KRW discount, usable on purchases over 100,000 KRW).

Also, from the 28th to June 7th, customers who purchase over 1,000,000 / 2,000,000 / 3,000,000 KRW at the store will receive Shinsegae gift certificates worth 30,000 / 60,000 / 90,000 KRW respectively, and customers who purchase over 200,000 KRW will receive a Starbucks mobile gift card worth 10,000 KRW (limited to the first 100 customers).

An SNS certification shot event for all visiting customers will also be held. By uploading a store visit certification shot on their personal Instagram account with the required hashtags such as '#EmartTownWolgyeBranchOpening,' customers will be entered into a draw to win Starbucks tumblers (10 winners).

This content was produced with the assistance of AI translation services.