[2020 Apartment Brand Awards] A Younger Sensibility... Boasting a Distinctive Complex Exterior

Lotte Construction Lotte Castle Design Division Grand Prize

Lotte Construction Lotte Castle BI

[Asia Economy Reporter Donghyun Choi] Lotte Construction, which won the grand prize in the design category, boasts a complex exterior differentiated from other companies through 'Lotte Castle' and its premium housing brand 'Le Elle.'

Last year, Lotte Construction launched a new apartment design called 'Lotte Castle 3.0.' Through this, Lotte Construction presented a new design philosophy called 'Modern Legacy.' The goal is to reinterpret the classic design of past Lotte Castle projects in a modern way, creating complexes that are simpler, more practical, and emphasize a youthful sensibility. The application targets are broadly divided into changes in exterior, landscaping, community facilities, and interior design.

This new design strategy of Lotte Construction is fully reflected in the 'Baekyangsan Lotte Castle Gold Central,' which will be redeveloped and unveiled in June in Buam 1 District, Busanjin-gu, Busan. This complex will be built on Buam-dong 567 area, consisting of 21 buildings ranging from 4 basement floors to 34 above-ground floors, with a total of 2,195 households. Among these, 1,442 units are for general sale, with the exclusive area distribution as follows: ▲59A㎡ 534 units ▲59B㎡ 110 units ▲72㎡ 100 units ▲84A㎡ 465 units ▲84B㎡ 199 units ▲101A㎡ 19 units ▲101B㎡ 15 units.

The Buam-dong area where the complex is located boasts a pleasant residential environment. It is a 'forest zone' apartment backed by Baekyangsan, the second highest mountain in Busan after Geumjeongsan. Additionally, the 473,911㎡ Busan Citizens Park is about 1.5 km away in a straight line, and Busan Children's Grand Park is also easily accessible, attracting attention as an apartment where residents can enjoy living surrounded by nature.

The complex is located in the central area of Busan and is easily connected to major city points via Dongseo Overpass, Gidae-daero, Baekyang Tunnel, Sujeong Tunnel, and Jungang-daero. It also has excellent accessibility to Seomyeon commercial district, which represents Busan's downtown commercial area. There are bustling areas such as Lotte Department Store, Judis Taehwa, NC Department Store, Seomyeon Underground Shopping Center, and Jeonpo Cafe Street. Large commercial facilities like Lotte Mart and E-Mart Traders, as well as traditional markets such as Bujeon Market, Dangam Market, and Dongpyeong Shopping Market, are also easily accessible.

All units are arranged facing south to maximize natural light and sunlight rights. To allow residents to feel the grandeur of nature along with Baekyangsan, a garden valley?a garden forest path running through the complex centered on the central plaza called 'Forest of Fragrance'?will be created. Additionally, various themed walking trails and 13 specialized gardens located throughout the complex are planned. For interior design, a 30mm thick inter-floor noise buffer, which is 10mm thicker than that used in general apartments, is applied to minimize noise and vibration.

Lotte Construction has already established a solid brand presence in Busan. According to the Korea Real Estate Agency's subscription home data, among the 10 complexes sold in Busanjin-gu from last year to April this year, the highest subscription rate was recorded at 'Gaya Lotte Castle Gold Honor' in Gayadong. This apartment, sold in July last year, attracted about 23,000 applicants in the first priority round, recording an average competition rate of 60.8 to 1. The second highest competition rate was also recorded by 'Seomyeon Lotte Castle Eluce,' launched in Bujeon-dong last November, with an average of 42.8 to 1. A Lotte Construction official said, "The newly introduced Baekyangsan Lotte Castle Gold Central has various advantages befitting a landmark complex," adding, "We will present the best complex that meets consumers' expectations through nature-friendly design and reasonable sale conditions."

Perspective View of Baekyangsan Lotte Castle Gold Central

This content was produced with the assistance of AI translation services.