'Namwonchammi, Served on Tables Nationwide'

'Namwon Chammi' has recently expanded its distribution network to the Seoul metropolitan area in Gyeonggi Province, including Hanaro Mart in Seongnam and Goyang, and has further extended its supply chain to the online post office, gaining popularity among consumers nationwide.

[Asia Economy Honam Reporting Headquarters Reporter Park Nosik] The joint brand rice "Namwon Chammi," produced in Namwon City, has been served on tables nationwide.

The city announced on the 27th that "Namwon Chammi," which had been distributed only in the Seoul area, recently expanded its distribution network to the Seoul metropolitan area, including Hanaro Marts in Seongnam and Goyang, Gyeonggi Province, and further extended its supply chain to the Internet Post Office, gaining popularity among consumers nationwide.

"Namwon Chammi" is rice produced through contract farming between the city, farmers, and Namwon RPC, and it received full GAP certification last year.

This year, to produce high-quality rice, the city completed contract farming with Namwon Nonghyup RPC for a total area of 347.6 hectares across 10 complexes and 305 farms, employing snail farming methods across the entire area to cultivate rice without using herbicides.

In particular, the city standardizes the entire production process, including nutrient management through straw return and soil testing, supplying optimal nutrients necessary for rice growth in a timely manner.

Starting from the second half of this year, the city plans to rename "Namwon Chammi," produced using these farming methods, as "Chunhyang Ae-in Namwon Chammi" in connection with Namwon's representative agricultural product brand Chunhyang Ae-in, and ship it nationwide as Namwon's representative rice.

A city official stated, "Since 2018, our city has been promoting the modernization of distribution facilities, evaluating the final quality based on our own quality standards such as protein content, color sorting, and whole grain ratio at the stage just before packaging, and only shipping high-quality rice that passes these standards," adding, "To promote the excellence of Namwon Chammi, the city will establish a nationwide distribution network in the future."

This content was produced with the assistance of AI translation services.