Flo Unveils 'Artist & Flo' 2.0 with Enhanced Content Including Web Variety Shows
[Asia Economy Reporter Kim Heung-soon] SK Telecom's music platform FLO announced on the 27th that it will launch the artist content membership service 'Artist&FLO 2.0' through a strategic partnership with MBC's subsidiary 'M-Dromeda Studio.'
Artist&FLO is a subscription service that provides music streaming services to partners who hold intellectual property rights (IP), helping artists and fans communicate. Artist&FLO 2.0 enhances the music-centered version 1.0 by adding various formats of digital content such as web variety shows, performances, and audio.
M-Dromeda Studio plans and produces digital content based on new activities of Artist&FLO membership artists, such as album releases, concerts, and exhibitions. The produced content can be viewed on FLO and the MBC kpop YouTube channel. Some content will be exclusively released on FLO for Artist&FLO membership subscribers.
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The first star of Artist&FLO 2.0 is EXO's Baekhyun. The web variety show 'I Play Alone,' which will be released on June 3 through FLO and the MBC kpop YouTube channel, features Baekhyun enjoying time alone at home. FLO released a teaser video on the same day.
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