AK Plaza Bundang Branch Hosts 'The Value of Sound Sleep' Pop-up Store

[Asia Economy Reporter Seungjin Lee] AK Plaza announced on the 27th that it will hold a pop-up store themed "The Value of Quality Sleep" for customers who want a good night's sleep. The pop-up store will be held on the 5th floor of the Bundang branch from the 29th to the 4th of next month, in collaboration with the sleep specialist company 'Best Sleep' and the meditation psychology app 'Kokkiri'.

'Best Sleep' is a sleep specialist company that has recently gained popularity among domestic consumers as a comfortable mattress brand, based on its partnerships with five-star and above hotels worldwide. The 'Kokkiri' app, focused on meditation, was developed with the participation of Monk Hyemin and has surpassed 230,000 cumulative subscribers within seven months of its launch, making it a leading healing app in Korea.

This event was planned to offer customers expert information and experiences related to quality sleep, in response to the recent growth of the 'Sleeponomics (sleep + economics)' industry and the increasing consumer investment in sleep.

Customers visiting the pop-up store will receive a personal body pressure distribution analysis service from Best Sleep. After the analysis, they can check information about mattress types and firmness that suit their results, and also receive professional consultations on how to choose mattresses based on individual sleep habits and spinal conditions.

Additionally, the popular meditation application 'Kokkiri' will provide a one-month subscription coupon for the Kokkiri app, and customers who purchase the "Best Sleep X Kokkiri" collaboration topper will receive a one-year subscription coupon for the Kokkiri app.

Kim Young-kwang, AK Plaza's Content Development Manager, stated, "We are planning shopping content that can have a direct positive impact on customers' lives, and as the first attempt, we focused on 'quality sleep,' an essential element for modern people," explaining the purpose of the event.

This content was produced with the assistance of AI translation services.