Korea's Finest Luxury Gwangyang Maesil! Full-Scale Shipment Begins

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Gwangyang City announced that on the 25th, it held the ‘2020 Gwangyang Maesil First Shipment Ceremony’ at the Jinsang Nonghyup Maesil Sorting Center and officially began the market shipment of Gwangyang Maesil.

At the shipment ceremony, local distribution officials including the Director of Gwangyang Agricultural Technology Center, the Deputy Head of the Jeonnam Region of the National Agricultural Cooperative Federation, and the Head of the Gwangyang Branch of Nonghyup participated, directly inspecting the maesil purchase and sorting operations and encouraging the related personnel.

Gwangyang, the largest maesil producing area in Korea, has optimal maesil cultivation conditions due to its warm climate and abundant sunlight. Gwangyang Maesil is characterized by a higher citric acid content, stronger aroma, and clearer color compared to other regions.

In particular, Gwangyang Maesil, registered under the Geographical Indication System (No. 36) and designated as a Maesil Industry Special Zone, has been recognized as Korea’s top luxury maesil brand, winning the Korea Consumer Trust Brand Award by the Korea Brand Management Association for five consecutive years since 2015.

Gwangyang City is promoting various customized policy projects to further enhance the competitiveness of Gwangyang Maesil and maintain its reputation as a premium maesil, including support for manpower in maesil orchard pruning, maintenance of neglected orchards, support for joint sorting facilities and equipment, and support for direct transaction packaging materials.

Additionally, to expand the consumption of Gwangyang Maesil, active promotional activities such as home shopping sales support, distribution of pickling processing equipment, and consumer publicity are being carried out.

Kim Jae-bok, Head of the Maesil Horticulture Division, stated, “We will continue to enhance the brand value of Gwangyang Maesil through more thorough quality control and activation of direct transactions, contributing to the income increase of maesil farmers.”

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