Gwangju Bank's 'KIA Tigers Victory Support Savings and Deposit' Surpasses 10,000 Accounts

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 26th that the ‘KIA Tigers Victory Wish Savings and Installment Savings,’ launched to coincide with the opening of the 2020 professional baseball season, surpassed 10,000 accounts within two months of its release.

The ‘KIA Tigers Victory Wish Savings and Installment Savings’ is a product released every professional baseball season to wish for the KIA Tigers’ victory and share the joy of cheering together with customers. It has been selling popular among baseball fans with enthusiastic interest.

In the 2018 season, it attracted 12,770 customers (4,904 for savings and 7,866 for installment savings) with sales amounting to 129.6 billion KRW. In the 2019 season, 12,842 customers (8,904 for savings and 3,938 for installment savings) subscribed, with sales reaching 222.1 billion KRW, showing increasing popularity year after year.

This season, the enthusiasm has grown even hotter, and despite sales continuing until July 31, the product surpassed 10,000 accounts faster than in previous years.

In particular, interest among baseball fans surged when Yang Hyeon-jong, the captain of the KIA Tigers, subscribed to the savings account. As the KIA Tigers’ performance soared, subscriptions from customers and baseball fans followed in succession.

The ‘KIA Tigers Victory Wish Savings’ allows one account per person with deposits ranging from 5 million KRW to a maximum of 50 million KRW. It offers various preferential interest rates depending on the KIA Tigers’ professional baseball performance, providing up to an additional 0.5% preferential interest rate, allowing for a maximum annual interest rate of 1.7%.

The conditions for preferential interest rates are ▲0.1%p when the KIA Tigers produce a pitcher with 20 wins in the regular season ▲0.2%p upon advancing to the postseason ▲0.2%p upon winning the Korean Series.

The ‘KIA Tigers Victory Wish Installment Savings’ is a fixed installment product allowing monthly deposits from 100,000 KRW up to 1 million KRW. It offers a basic interest rate of 1.3% plus the same preferential interest conditions as the savings account (up to 0.5%p). Additionally, to add fun to cheering, it provides event preferential interest rates up to 0.9%p, allowing for a maximum annual interest rate of 2.7%.

The event preferential interest rate conditions are ▲0.01%p per win exceeding 51 wins in the KIA Tigers’ regular season, up to 0.4%p ▲0.1%p if the team achieves 90 or more steals in the regular season ▲0.05%p per transaction up to 0.4%p when, on a day the KIA Tigers win a regular season game, customers use Gwangju Bank’s open banking service to transfer money from another bank account to their Gwangju Bank deposit account under their name by entering ‘KIA Victory’.

Kim Jae-chun, Head of Sales Promotion at Gwangju Bank, said, “We sincerely thank our customers and KIA Tigers fans who have shown great interest and love for the ‘KIA Tigers Victory Wish Savings and Installment Savings’ every season. We will continue to strive to introduce various products and events that contain the stories of our region so that, as the representative bank of Gwangju and Jeonnam, we can empathize and bring smiles to the local community.”

This content was produced with the assistance of AI translation services.