LG Velvet Conquers Variety Shows... Expands Untact Marketing
Behind the Scenes of Online Fashion Show Featured on Variety Program
Focusing on Online Marketing Including Collaboration with YouTubers
[Asia Economy Reporter Han Jinju] LG Electronics' strategic smartphone 'LG Velvet (LG VELVET)', unveiled through an online fashion show, appeared on a terrestrial entertainment program.
LG Electronics announced on the 25th that an episode featuring the LG Velvet was introduced on the popular KBS2 entertainment program 'The Manager Has Donkey Ears' aired on the 24th.
The episode covered behind-the-scenes stories of the LG Velvet fashion show, from the process of recruiting stylist Han Hye-yeon in the Kim So-yeon ESTeem CEO episode, to fashion show planning, rehearsals, and the online unveiling.
In the video, CEO Kim So-yeon and Han Hye-yeon put great effort into finding fashion items that could well express the four colors of the LG Velvet. CEO Kim So-yeon tried to express the diverse colors of the LG Velvet by utilizing light and drones. To effectively convey the tactile feel and charm of the LG Velvet at the fashion show, she even had a creative clash with Han Hye-yeon. Han Hye-yeon showed a focused attitude to give a new identity to the radiant colors of the LG Velvet.
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Besides the fashion show, LG Electronics is expanding untact marketing related to smartphones. They conducted online events such as 'Happy Moments with LG Mobile' and collaborated online with famous IT YouTubers like 'Kkaebong Channel' and 'Isipsedeul'. The LG Velvet was first unveiled online, and recently, an online tech seminar was held to share the design backstory.
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