Shinhan DS Wins Shinhan Group Messaging Integration Project Worth 150 Billion KRW

[Asia Economy Reporter Kwon Haeyoung] Shinhan DS announced on the 25th that it has won a 150 billion KRW scale 'Group Messaging Integration Project.'

The Group Messaging Integration Project is a business that integrates the message sending contracts and monitoring systems of Shinhan Financial Group. This year, as the first phase of the project, the SMS contracts of major group companies such as Shinhan Bank, Shinhan Card, Shinhan Investment Corp., and Shinhan Life will be prioritized for integration. In the future, integration will be expanded to Orange Life and smaller group companies to lead strategic cost reduction for the group.

LG Uplus was selected as the business partner for this project. Going forward, the project will accelerate expansion into digital channel areas such as ▲introduction of future growth services like Kakao AlimTalk and next-generation messaging service (RCS) ▲advancement of aging messaging sending systems of Shinhan Financial Group companies and expansion of the project scope to smaller group companies ▲promotion of messaging-based external business.

Lee Sung-yong, CEO of Shinhan DS, said, "As part of digital transformation, Shinhan DS is redefining the company's vision and status this year and preparing to expand business into external digital fields beyond existing business areas." He added, "In the future, we will continuously develop into a personalized messaging platform capable of AI-based product recommendations covering the entire financial sector in connection with chatbots."

This content was produced with the assistance of AI translation services.