Hyundai Department Store Apgujeong Main Branch, 10 Contemporary Brands Reopen with Renovation

[Asia Economy Reporter Seungjin Lee] On the 26th, Hyundai Department Store will unveil a renovated space featuring over 10 contemporary brands on the B2 floor of its Apgujeong Main Store.

First, they will open the flagship store of ‘Tom Greyhound,’ an imported clothing specialty select shop operated by Handsome, introducing imported brands that have gained popularity among young people in their 20s and 30s through overseas direct purchases for the first time in the industry. Representative brands include the Nordic-inspired brands ‘Totem’ and ‘Ganni.’ To commemorate the reopening, an exhibition of the ‘Grandma Cham 10th Anniversary Archive Collection’ will be held in collaboration with the designer brand ‘Mueveil.’

The young casual select shop ‘The Handsome House Live’ features a mixed arrangement of products from different brands (System, O’2nd, SJSJ, SJYP) in one space, reflecting the characteristics of a select shop that offers various brands, styled according to the latest trends. For example, customers are offered styling suggestions such as System outerwear, O’2nd skirts, and SJSJ blouses.

Samsung C&T Fashion Division’s contemporary select shop ‘Beaker’ plans to showcase collaborative products with lifestyle brands in a popup zone inside the store. This time, they will present the ‘Salad Edition’ capsule collection in collaboration with ‘By Edit,’ known for its interesting color combinations and innovative concepts.

Additionally, imported contemporary brands such as Maison Kitsun?, A.P.C, Maje, MSGM, Ralph Lauren, and Weekend Max Mara will also reopen with renovations. Maje and Sandro will first introduce their 2020 summer collections at the Apgujeong Main Store, and Maison Kitsun? will present the spring-summer new product ‘Chillax Fox’ collection to celebrate the new opening.

Furthermore, to commemorate the reopening of the contemporary brands at Hyundai Department Store Apgujeong Main Store, from the 26th until the 7th of next month, customers who purchase over 300,000 KRW using a Hyundai Department Store card will receive a 5% Hyundai Department Store gift certificate according to their purchase amount (300,000 KRW, 600,000 KRW, 1,000,000 KRW). During the same period, customers who spend over 1,000,000 KRW with the Hyundai Department Store card will be offered a 6-month interest-free benefit, and limited edition gifts will be given by brand as part of the event.

A Hyundai Department Store official said, “Through this renovation opening, we will introduce brands famous for overseas direct purchase items for the first time in the industry and unveil new collections from each brand first. It will be a space where the fastest domestic and international fashion trends can be experienced.”

This content was produced with the assistance of AI translation services.