Seven Eleven Launches Diet Convenience Food 'Dakgaseumsal Real Bar'

[Asia Economy Reporter Seungjin Lee] Convenience store 7-Eleven announced on the 24th that it has launched a diet convenience food called 'Dakgaseumsal Real Bar' in collaboration with Harim, a domestic chicken specialist company. The chicken breast is steamed, giving it a moist and tender texture, and it is a high-protein, low-calorie food that can be enjoyed more healthily. This product features chicken breast in stick form, the first of its kind in the industry, allowing for easy consumption like a hot bar without getting your hands dirty. The price is 1,800 won.

With the summer season approaching, 7-Eleven has strengthened its lineup of related products as consumers seeking low-calorie convenience foods for dieting and health management have increased. Sales of diet convenience foods have significantly increased since May. According to 7-Eleven, chicken breast, considered a major diet food, saw sales increase by 176.5%, and salad sales rose by 24.1% from May 1 to 23. In particular, due to the COVID-19 pandemic, the trend of 'Home Training' (home + training), where people prefer exercising at home rather than outside, has taken hold, leading to a 59.1% and 28.6% increase in diet convenience food sales in residential and single-person commercial areas, respectively, from January 1 to May 23 compared to the same period last year.

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