LG Electronics Launches New Rose Gold 'PuriCare 360 Air Purifier Pet' Model

LG Electronics models are showcasing the PuriCare 360° Air Purifier Pet in rose gold color. From the left, the products are the 30-pyeong model (AS300DGPA) and the 19-pyeong model (AS190DGPA).

[Asia Economy Reporter Ki-min Lee] LG Electronics announced on the 24th that it will launch two new models of the ‘PuriCare 360 Air Purifier Pet’ in rose gold color on the 25th of this month.

LG Electronics applied rose gold, a color preferred by people in their 20s and 30s, to the new PuriCare 360 Air Purifier Pet models. The PuriCare 360 Air Purifier Pet was introduced by LG Electronics in July last year for customers who have pets. Compared to the existing PuriCare 360, it has enhanced deodorization performance as well as improved hair and dust removal capabilities. LG Electronics explained that since the beginning of this month, the pet model accounts for 40% of the sales of the PuriCare 360 Air Purifier.

The new product is equipped with a photocatalyst filter that provides powerful deodorization performance. The global testing and certification organization TUV Rheinland certified LG Electronics’ test results that this filter removes about 55% more harmful gases such as ammonia, acetaldehyde, and acetic acid?major components of pet urine odor?compared to the existing PuriCare 360, based on cumulative purification volume. Additionally, this filter’s deodorization performance regenerates when exposed to fluorescent light or sunlight for a certain period.

According to LG Electronics’ own test results, the new product removes about 35% more pet hair and dust in pet mode compared to the existing PuriCare 360. The attached ultra-fine filter allows easy removal of pet hair and dust stuck to the filter.

This product is the only pet air purifier sold domestically that removes 99.999% of ultrafine dust particles sized 0.01 micrometers (one-millionth of a meter).

The 360-degree design of this product allows air to be drawn in and purified from multiple directions, reducing blind spots where air is not purified. The Clean Booster creates a strong airflow to send clean air far, helping circulate indoor air.

The new models cover cleaning areas of 30-pyeong (AS300DGPA) and 19-pyeong (AS190DGPA). The suggested retail price ranges from 1,199,000 KRW to 1,569,000 KRW.

Lee Gam-gyu, Vice President and Head of Air Solution Business Division at LG Electronics H&A Business Division, emphasized, “We will lead the air purifier market for pets by promoting the PuriCare 360° Air Purifier Pet, which has been receiving steady interest from customers.”

This content was produced with the assistance of AI translation services.