Muan Hwangtorang Rice Selected as One of Jeonnam's Top 10 Brands for 11 Consecutive Years

Selected 13 Times in Total, Establishing Itself as Jeonnam's Representative Brand

Muan County's representative brand, 'Hwangtorang Rice,' has been selected as one of the top 10 high-quality brand rices in Jeonnam. (Photo by Muan County)

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Muan-gun, Jeollanam-do announced on the 22nd that its representative brand, ‘Hwangtorang Rice,’ has been selected as one of Jeonnam’s Top 10 High-Quality Brand Rice for this year as well, achieving the remarkable feat of being selected 13 times in total over 11 consecutive years.

Since 2003, the Top 10 High-Quality Brand Rice in Jeonnam has been selected through a preliminary evaluation conducted by Jeollanam-do across 22 cities and counties. Four institutions, including the Korea Food Research Institute and Jeonnam Agricultural Research & Extension Services, evaluated taste and quality of 14 carefully chosen brands, while safety was inspected by the Health and Environment Research Institute. A comprehensive evaluation by six specialized institutions was announced on the 20th.

In this evaluation, Muan’s ‘Hwangtorang Rice’ was cultivated in reclaimed land rich in germanium content, receiving very high marks not only for grain quality but also for taste.

In particular, through contract farming, strict variety management according to manuals, and a selection process, the cultivation of raw grains, product production, and management all received high ratings.

The Nonghyup Grain Corporation Muan Integrated Rice Processing Center, which mills ‘Hwangtorang Rice’ in GAP-certified facilities and ships it on the same day to ensure rice with excellent grain quality, taste, and safety, has built deep trust among urban consumers through modernization of professional milling and storage facilities supported by Muan-gun since 2013. With this selection as a Top 10 Brand Rice, it will contribute even more significantly to the local rice industry.

A representative from the Muan-gun Agricultural Policy Division stated, “We will actively support and cooperate with the farming households and the integrated rice processing center so that ‘Hwangtorang Rice’ can grow beyond a representative brand of Jeonnam to become the nation’s top brand.”

This content was produced with the assistance of AI translation services.