Lotte Mart Hosts 'Cold-Aged Hanwoo' Event Combining Quality and Price

[Asia Economy Reporter Seungjin Lee] Lotte Mart is offering two types of ‘Low-Fat Aged Hanwoo Steak,’ which enhance the unique flavor of beef through low-temperature aging, three types of ‘Grade 1 Aged Hanwoo,’ and all products of ‘Hanwoo Two-Plus Number Nine’ at discounted prices until the 27th.

First launched in October last year, Lotte Mart’s aged Hanwoo is characterized by the product planner (MD) directly purchasing raw materials through auctions at the Nonghyup Eumseong Livestock Market, ensuring excellent quality and reasonable prices. Additionally, the raw materials are stored in an aging room of about 165㎡ (50 pyeong) located within 2 km of the market, reducing transportation time and enhancing freshness. The temperature and humidity of the aging room are maintained at optimal conditions for storing Hanwoo, and through more than 20 days of low-temperature aging, the deep flavor of Hanwoo is maximized.

‘Low-temperature aging’ is preferred by many customers as it maximizes the unique flavor of beef. In fact, Lotte Mart’s ‘Low-Temperature Aged Hanwoo’ has seen monthly average sales this year increase more than threefold compared to last year’s average sales. Accordingly, since April this year, Lotte Mart has conducted multiple tests at 20 stores to research the optimal thickness and weight of Hanwoo that delivers the best taste, developing the highly marketable ‘Low-Fat Low-Temperature Aged Hanwoo’ product.

‘Low-Fat Aged Hanwoo’ is suitable for consumers who find excessive fat intake burdensome or prefer a mild taste. The ‘Samgaksal’ and ‘Kkurisal’ cuts, which are low-fat parts graded 1+ or higher, are sold at 6,900 KRW per 100g at all Lotte Mart stores. Additionally, ‘Grade 1 Aged Hanwoo Sirloin (100g, refrigerated)’ is sold at 12,800 KRW, and ‘Jirisan Sunwoo Hanwoo’ and ‘Gangwon Hanwoo’ ‘Two-Plus Number Nine Sirloin (100g, refrigerated)’ are sold at 15,800 KRW.

According to the Livestock Products Quality Evaluation Service, ‘Hanwoo Two-Plus Number Nine’ is a highly rare, high-quality product that accounts for about 7% of Hanwoo shipped this year. ‘Aged Hanwoo Sirloin’ and ‘Two-Plus Number Nine Sirloin’ can be purchased at up to 30% discount when paying with L.Point membership.

Yang Seungchang, Livestock MD (Product Planner) at Lotte Mart, said, “Lotte Mart is actively developing and expanding healthy and high-quality products through close collaboration with Hanwoo production areas,” adding, “We will continue to actively develop products that reflect consumer demands.”

This content was produced with the assistance of AI translation services.