‘Daesup Malgeun Damyang Rice’ Awarded ‘Grand Prize’ in Jeonnam Top 10 High-Quality Brand Rice Evaluation

[Asia Economy Honam Reporting Headquarters Reporter Kim Yukbong] Damyang-gun, Jeollanam-do (Governor Choi Hyung-sik) announced on the 21st that its representative brand, Geumseong Nonghyup’s ‘Daesup Malgeun Damyang Rice,’ won the grand prize in this year’s Jeonnam 10 Top High-Quality Brand Rice Evaluation.

To ensure fairness in the evaluation of Jeonnam’s 10 Top High-Quality Brand Rice, six specialized institutions including the Health and Environment Research Institute, Agricultural Products Quality Management Service, Korea Food Research Institute, Nonghyup Jeonnam Regional Headquarters, Jeonnam Agricultural Research and Extension Services, and Jeonnam Province jointly conducted the assessment.

Samples were randomly purchased twice from retail outlets in the market and were selected through evaluations of taste, quality, variety admixture rate, heavy metal contamination, residual pesticide inspection, as well as on-site assessments of processing and storage.

To secure agricultural competitiveness, the county has steadily promoted hygienic agriculture and quality enhancement over the past 10 years, and has devoted full efforts to establishing premium high-quality rice production complexes, thorough contract cultivation, farmer education, and promotion to strengthen the competitiveness of the rice industry, which is the foundation of agriculture.

In distribution, a one-day one-stop system was established to mill and ship rice on the same day, and a consumer recall system was implemented to replace all rice older than 15 days, thereby increasing consumer satisfaction. The county has implemented differentiated policies step-by-step throughout the entire process from production to processing and distribution.

As a result of the concerted efforts of local farmers, Geumseong Nonghyup, and the county, ‘Daesup Malgeun Damyang Rice’ achieved the remarkable feat of being ranked among the top for 10 consecutive years in the Jeonnam high-quality rice brand evaluation, which had been a privilege of reclaimed land rice in the province, the county explained.

‘Daesup Malgeun Damyang Rice,’ selected as one of Jeonnam’s 10 Top High-Quality Brand Rice, will receive a prize of 30 million won and support for joint marketing with large distribution companies linked to Jeonnam Province.

Governor Choi Hyung-sik said, “We will further strengthen hygienic agriculture and high-quality production so that our agricultural products are recognized by everyone and sought after again, and will continuously secure stable sales channels through active promotional marketing.”

This content was produced with the assistance of AI translation services.