HiteJinro Gives a New Look to Fruit Mix Liquor 'Mangoringo'

[Asia Economy Reporter Choi Saeng-hye] The sweet, tangy, and refreshing taste of 'Mangoringo' is getting a new look.

HiteJinro announced on the 21st that it will completely renew the packaging of 'Mangoringo,' which pioneered the new concept fruit mix liquor market, and actively expand the market as the peak season approaches.

Focusing on home drinking consumers who want to enjoy alcohol deliciously and lightly, the strategy is to concentrate on the 500ml and 355ml cans for home use and to relaunch with a new package design.

First released in 2016, 'Mangoringo' is a low-alcohol beverage with 2.5% alcohol content containing 2.3% mango juice. The sweet and tangy taste of mango harmonizes with the refreshing sensation, boasting a smooth throat feel.

HiteJinro researched the optimal mango juice content and alcohol level to maximize the sweet taste of mango. Since its launch, Mangoringo has gained popularity through rapid word of mouth and has been exported not only domestically but also overseas to places like Hong Kong, receiving positive responses.

This Mangoringo renewal focuses on package design that fully conveys the unique features of the product containing 'mango juice,' without changing the product’s taste or alcohol content. The sweet mango flavor is visualized with trendy and sophisticated colors, and the mango image is placed prominently to deliver the vividness of mango pulp as it is.

This content was produced with the assistance of AI translation services.