LF TOMS Launches 'Hero Shoes' in Collaboration with Marvel
[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Kyusik Oh) announced on the 20th that TOMS, a total American shoe brand operated domestically, will release new products in collaboration with Marvel for the spring-summer season.
TOMS is revitalizing its brand by collaborating with Marvel, which has a strong global fan base. The collection features unique sneakers that use logos of popular hero characters such as Iron Man, Captain America, Thor, Hulk, and Spider-Man as focal points, as well as slip-ons that fully display Marvel Comics illustrations to capture the original feel. This collaboration combines the sensibilities of TOMS and Marvel in various ways.
The collaboration products between TOMS and Marvel consist of the brand’s signature slip-on model Alpha Gata and the lace-up sneaker model Travel Lite, priced at 79,000 KRW for Alpha Gata and 129,000 KRW for Travel Lite.
The collection is released in one men’s style, two women’s styles, one children’s style, and one toddler style so that the whole family can enjoy Marvel.
The collaboration products are available at LF’s official online shopping mall LF Mall and major stores of the shoe select shop Raum Edition. To celebrate the TOMS and Marvel collaboration, LF Mall is holding an event offering a 15% discount coupon on the collaboration products until the 31st.
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Meanwhile, TOMS, introduced domestically by LF starting this spring-summer season, is a shoe brand founded in 2006 by Blake Mycoskie, who was inspired by children walking barefoot during his travels and aimed to realize social value. With the philosophy of "making a better tomorrow," the brand practices eco-friendly manufacturing processes such as using recycled fibers and plant-based dyes, researches sustainable futures, and has established itself as a symbol of ethical consumption in the global fashion market.
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