World Bee Day... Have You Ever Tasted 'Rolls-Royce Honey'?

[Asia Economy Reporter Kiho Sung] Rolls-Royce Motor Cars announced on the 20th that it will participate in the protection of endangered bees in celebration of the United Nations (UN) designated 'World Bee Day.'

Established unanimously by UN member states in 2017, 'World Bee Day' aims to remind the importance of bees, which are essential pollinators for 90% of the world's wild plants and 75% of food production, and to strengthen protection measures.

Since the same year, Rolls-Royce has actively participated in bee protection through the 'Bee Project.' As part of various environmental protection activities undertaken by Rolls-Royce, the Bee Project has established an apiary at the Goodwood factory, providing a safe habitat and migration pathways for bees whose populations are rapidly declining due to habitat destruction and global warming.

Now in its third year of production, 'Rolls-Royce Honey' is produced by approximately 250,000 bees that gather nutrients from 500,000 trees, shrubs, and wildflowers spread across the 170,000㎡ Goodwood site, as well as plants grown in the assembly plant's 'Living Roof.'

The apiary consists of six traditional British wooden beehives, each adorned with a stainless steel nameplate handcrafted by the Rolls-Royce Bespoke Workshop. Five of the hives are named after Rolls-Royce's five model lineups?'Phantom,' 'Wraith,' 'Ghost,' 'Dawn,' and 'Cullinan'?while the final hive is named 'Spirit of Ecstasy.'

Rolls-Royce honey is specially offered to customers who order cars at the Atelier Suite as well as visitors to the headquarters.

This content was produced with the assistance of AI translation services.